A new experiential retail store by Allure, the global beauty authority — opens its doors on New York City’s Lafayette Street. The Allure store offers an editorial-led selection of the world’s best beauty products including 280 makeup, hair are and skincare, designed to embody the future of retail by seamlessly integrating Allure’s trusted voice into a 360-degree shopping experience.
Allure Store, designed with a truly immersive, content-driven format, reflects Allure’s content themes including the iconic Best of Beauty Awards, with seasonal product changes. The store also implements a range of tech features for an efficient shopping experience, such as augmented reality capabilities that enable customers to try products virtually, and QR codes that drive customers to multimedia content where they can discover everything they need to know about a product. Additionally, smart mirrors let users become creators by using the product samples to create looks, which the mirror then captures. Featured brands and Allure’s editorial team will regularly host in-store events, tutorials, and masterclasses. New York-based brand, Still Here NY, has designed custom uniform jumpsuits for Store staff.