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AS Beauty expands portfolio with acquisition of Toronto Cosmetics Brand Cover FX

AS Beauty expands portfolio with acquisition of Toronto Cosmetics Brand Cover FX

AS Beauty is proud to announce its recent acquisition of Cover FX, a cosmetics line founded by medical strategist and beauty veteran, Lee Graff. Born in a Toronto clinic specializing in skin issues and sensitivities, the products were developed to treat and cover every skin type using clean ingredients.

The Cover FX acquisition is AS Beauty’s fourth since 2019. This purchase will increase the parent company’s size by 20% and is expected to boost overall revenue by 40% by 2023. Cover FX joins Laura Geller Beauty, Mally Beauty, and Julep Beauty–all digital-first brands that generate over one-third of sales on their direct-to-consumer websites.


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