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CATRICE Cosmetics Ends Partnership With ULTA Beauty To Focus on DTC and Amazon Marketplace

CATRICE Cosmetics Ends Partnership With ULTA Beauty To Focus on DTC and Amazon Marketplace

CATRICE Cosmetics one of the industry’s fastest growing mass cosmetics brands, is updating its retailer strategy in 2022 to ensure a more consumer-driven shopping experience. Beginning January 1, CATRICE’s range of cult favorite face, lip, eye, and skincare products will be available exclusively at CatriceCismetics.com and Amazon. This move will officially end their long-standing partnership with ULTA Beauty.

Since Catrice Cosmetics launched in the US a few years back, the brand’s goal has always been the same: to ensure their shoppers can buy their favorite high-quality products at affordable price points, wherever they choose to shop the lineup. The move to pivot into an exclusively DTC brand and focus all resources on the Amazon and CatriceCosmetics.com businesses will now allow for an extra curated shopping experience for their loyal fan-base. Consumers can now expect MORE frequent launches, even better price points, unique deals and promotions, a loyalty program, wider, more inclusive shade ranges, as well as ample ways to get involved in the CATRICE Community.


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