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Macy’s Announces Further Expansion of Backstage Flagship Concept

Macy’s Announces Further Expansion of Backstage Flagship Concept

Beginning April 9 and rolling out through June 2022, Macy’s will open 37 new Macy’s store-within-store Backstage locations nationwide, offering shoppers another way to find and express their personal style at significant savings on fabulous finds. Macy’s Backstage store-within-stores range from 11,000 to 16,000 square feet of retail space, delivering a constantly changing assortment of on-trend fashion.

Macy’s accelerated its off-mall, small format expansion last year with two new free-standing Backstage locations in Dallas, TX and three Market by Macy’s locations in Dallas, TX and Atlanta, GA. Macy’s continues to shift its store fleet to meet the needs of changing consumer behaviors and plans to open additional off-mall locations throughout 2022.


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