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Target Appoints Google Exec to Lead In-House Retail Media Company

Target Appoints Google Exec to Lead In-House Retail Media Company

Target Corporation (NYSE: TGT) today named Sarah Travis president of Roundel, the retailer’s in-house media company. Roundel helps advertisers connect directly with Target’s guests through personalized, relevant marketing messages across Target’s owned platforms and hundreds of brand-safe, off-platform channels.

Travis joins the company Sept. 13, and will report to Cara Sylvester, Target’s executive vice president and chief marketing and digital officer.


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