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Ulta Beauty Pop-Up Debuts at The Allure Store In New York

Ulta Beauty Pop-Up Debuts at The Allure Store In New York

For a limited time, the interactive Ulta Beauty pop-up will offer Allure Store guests a monthly curated assortment reflecting newness as well as highlighting the retailers’ strategic initiatives.

“One year after the Allure Store debut, we’re thrilled to announce our first retail partnership with such a beloved leader, Ulta Beauty,” says Sonny Gindi, Co-Founder of STOUR – a retail media company, who with partner Eden Melloul, developed the Allure Store concept. “We are proud to pave the path in merging beauty media and retail to disrupt traditional brick and mortar experiences. Our shared passion for meeting beauty lovers where they are and reimagining retail reinforces why this collaboration is a perfect fit.”


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